Spine Specialist in Pune
Dr. Avneesh Gupte the founder of Vinayak Hospital. He is a super-specialist spine surgeon in Pune Obviously not for doctors but for the general public it is worth informing that MCh is the highest possible qualification in the world in the field of Neuro-spine.
Dr. Avneesh Gupte is one of the very few neurosurgeons in India who is dedicately focusing on Spine as his key interest. This is chiefly due to fabulous results in Spine in both non-surgical & Surgical problems.
BUILD THE ONLINE PRESENCE
Dr. Avneesh Gupte is a well-known Pune based Spine surgeon.
In early 2015, Dr. Avneesh Gupte decided to seek help from a OMX Technologies – professional SEO agency who could take on the online presence of the practice.
Following a recommendation to Dr. Gupte from OMX after a thorough interview and background check, Result Driven growth hacking Digital marketing strategies were implemented which eventually helped an increase of 128% in monthly web traffic to website, 227 % increase in leads & 80 % increase in number of new patients
IMPLEMENTING SOLUTION & INITIAL CHANGE
- Developing & optimizing website and exploring digital marketing channels.
- Doing keyword research for targeting new search traffic.
- Analyzing content and modifying it for better visibility and higher ranking for targeted keywords.
- Mapping keywords to respective landing pages and optimizing the pages (on-page SEO).
- Implement the link earning activity to increase the site’s link popularity (off-page SEO).
- Creating and improving the local business presence.
- Generating leads through organic traffic (SEO).
- Optimizing Social media channels for brand awareness & to provide exceptional service and the finest personal care for our clients who will always be satisfied with a high-quality service.
- To develop a user friendly website which generates potential leads.
- To improve local business online presence with defined goals.
- To rank high in the search engines, particularly Google search result for overall Maharashtra Locations.
- Generate leads through organic search engine optimization.
- To build the social media presence and awareness on social channels.
- Generate leads from Whatsapp and bulk message marketing.
- Create a YouTube channel and promote Videos on it.
- Generate leads and traffic through Google Adwords.
The ultimate aim was to outperform the competitors to gain an online presence and brand recognition.
RESULTS - GOOGLE MY BUSINESS
The aim of Google My Business listing is to reach customers on Google Search and Maps. It helps business to attract new customers and share information about what makes us special. To rank high in Google My Business we updated business information like map, phone no., website, business categories, business description, photos, services and products. Also we frequently update posts, share informative videos and add responses for reviews to engage customers.
RESULTS - SEO
We applied a two-pronged SEO approach to get Vinayak Hospital to rank for highly-desired keyword searches and generate significant traffic. The first method involved reviewing and updating onsite components like meta description, web content, anchor texts, internal links, etc. to increase search relevance. The second method was focused on building online presence outside its website (offsite SEO) across high authority web platforms, directories, etc. Together these two practices helped us deliver data-driven results with pinpoint accuracy.
RESULTS - SMO
Our team came up with approach for Vinayak Hospital in which the social media presence along with LinkedIn profile was to be leveraged to create conversations. There were two clear objectives before us: – branding and generating enquiries. To achieve them, we began with Facebook and Instagram advertising. It was adopted for driving traffic to the online portal. The core purpose of our social media strategy was to ensure that the creatives, which were designed to reflect the brand’s side. We focus on Paid advertising to generate maximum leads.