RISING MEDICARE HOSPITAL
Multispeciality Hospital in Pune
Rising Medicare – Located in Kharadi, Pune. Rising Medicare offers key specialties including Obstetrics & Gynaecology, Short Stay Surgeries, Gastroenterology, Orthopaedics, Paediatrics, Neurology, Neurosurgery, Physiotherapy, Dentistry, and Urology. Rising Medicare multi-specialty hospital in Pune aim’s to deliver advanced healthcare to the growing population with utmost priority.
BUILD THE ONLINE PRESENCE
Rising Medicare wants to build up their online presence from scratch because it was completely scattered at the beginning. They needed to surpass their competition in capabilities and speed of data capture to win market share in their respective targeted area in terms of general health care with specific maternity & IVF treatment. They needed specific capabilities in data display to meet the most stringent customer needs.
Rising Medicare approached OMX Technologies – an agency specialized in online healthcare marketing, healthcare, business intelligence and growth hacking solutions for a brand new web development along with 360 degrees Digital Marketing Solution to improve their digital online presence as well as high quality leads for maternity & IVF.
IMPLEMENTING SOLUTION & INITIAL CHANGE
- Developing & optimize the website and explore the digital channels& integrate the “Search Engine Friendly” website.
- In Analytics we are doing content analytics &sitemap analysis and designing to your understanding& doing sitemap analysis.
- Doing Keyword Mapping to the targeted keyword to their landing page& that will revolve around search volume data.
- Implement the link earning activity to increase the site’s link popularity.
- Optimize Social media management &to provide exceptional service and the finest personal care for our clients who will always be satisfied with a high-quality service.
- To develop a user friendly website which generates potential leads.
- To improve local business online presence with defined goals.
- To rank high in the search engines, particularly Google search result.
- Generate leads through organic search engine optimization.
- To build the social media presence and awareness on social channels.
- Generate leads through Paid Ads on social media platforms.
- Create a YouTube channel and promote Videos on it.
- Generate leads and traffic through Google Adwords.
- Generate leads from Whatsapp and bulk message marketing.
The ultimate aim was to outperform the competitors to gain an online presence and brand recognition.
RESULTS - GOOGLE MY BUSINESS
The aim of Google My Business listing is to reach customers on Google Search and Maps. It helps business to attract new customers and share information about what makes us special. To rank high in Google My Business we updated business information like map, phone no., website, business categories, business description, photos, services and products. Also we frequently update posts, share informative videos and add responses for reviews to engage customers.
RESULTS - SEO & PAID
We applied a two-pronged SEO approach to get Rising Medicare to rank for highly-desired keyword searches and generate significant traffic. The first method involved reviewing and updating onsite components like meta description, web content, anchor texts, internal links, etc. to increase search relevance. The second method was focused on building online presence outside its website (offsite SEO) across high authority web platforms, directories, etc. Together these two practices helped us deliver data-driven results with pinpoint accuracy.
RESULTS - SMO
Our team came up with approach for Rising Medicare in which the social media presence along with LinkedIn profile was to be leveraged to create conversations. There were two clear objectives before us: – branding and generating enquiries. To achieve them, we began with Facebook and Instagram advertising. It was adopted for driving traffic to the online portal. The core purpose of our social media strategy was to ensure that the creatives, which were designed to reflect the brand’s side. We focus on Paid advertising to generate maximum leads.