DR. SURAJ LUNAVAT
Urologist in Pune
Dr. Suraj Lunavat is a highly experienced urologist in Pune. His urology clinic is one of the largest corporate clinics in Pune constantly achieving excellence in Urological treatments. He offer comprehensive treatment for urology and nephrological conditions. His clinic specializes in providing services in the areas of Urology, Andrology, and Pediatric Urology.
BUILD THE ONLINE PRESENCE
Dr. Suraj Lunavat is a leading urologist in Pune serving patients since 2014.
In 2018, Dr. Suraj Lunavat decided to search for a professional digital marketing consultant who had experience specifically within the medical industry. He reached out to OMX Technologies. OMX team was commissioned to begin working on his website after complete analysis and ultimately delivered 85% increase in web traffic & 120% increase in leads within a year.
IMPLEMENTING SOLUTION & INITIAL CHANGE
- Developing & optimizing website and exploring digital marketing channels.
- Doing keyword research for targeting new search traffic.
- Analysing content and modifying it for better visibility and higher ranking for targeted keywords.
- Mapping keywords to respective landing pages and optimizing the pages (on-page seo).
- Implement the link earning activity to increase the site’s link popularity (off-page seo).
- Creating and improving local business presence.
- Generating leads through organic traffic (SEO)
- To develop a user friendly website which generates potential leads.
- To improve local business online presence with defined goals.
- To rank high in the search engines, particularly Google search result.
- Generate leads through organic search engine optimization.
- Generate leads from Whatsapp and bulk message marketing.
The ultimate aim was to outperform the competitors to gain an online presence and brand recognition.
RESULTS - GOOGLE MY BUSINESS
The aim of Google My Business listing is to reach customers on Google Search and Maps. It helps business to attract new customers and share information about what makes us special. To rank high in Google My Business we updated business information like map, phone no., website, business categories, business description, photos, services and products. Also we frequently update posts, share informative videos and add responses for reviews to engage customers.
RESULTS - SEO
We applied a two-pronged SEO approach to get Dr. Suraj Lunavat to rank for highly-desired keyword searches and generate significant traffic. The first method involved reviewing and updating onsite components like meta description, web content, anchor texts, internal links, etc. to increase search relevance. The second method was focused on building online presence outside its website (offsite SEO) across high authority web platforms, directories, etc. Together these two practices helped us deliver data-driven results with pinpoint accuracy.