DR. ROHIT LUTHRA
Joint Replacement Surgeon in Pune
Dr. Rohit Luthra is a Joint Replacement Surgeon, Arthroscopy Surgeon And Consultant Orthopaedic in Pune. Currently, he is working as a Head at Nobel hospital Hadapsar.
Dr. Luthra is a pioneer in doing computer navigated knee surgery which is better than conventional Knee Replacement.
BUILD THE ONLINE PRESENCE
Dr.Rohit Luthra is the best Joint Replacement Surgeon in Pune.
In early 2017, Dr. Dr.Rohit Luthra decided to seek help from OMX Technologies – professional SEO agency who could take on the online presence of the practice.
After complete analysis, OMX team was commissioned to begin working on his website which ultimately delivered increase of 110% in monthly web traffic to website, 140 % increase in leads & 79 % increase in number of new patients.
IMPLEMENTING SOLUTION & INITIAL CHANGE
- Developing & optimize the website and explore the digital channels& integrate the “Search Engine Friendly” website.
- In Analytics we are doing content analytics &sitemap analysis and designing to your understanding& doing sitemap analysis.
- Doing Keyword Mapping to the targeted keyword to their landing page& that will revolve around search volume data.
- Implement the link earning activity to increase the site’s link popularity.
- Optimize Social media management & to provide exceptional service and the finest personal care for our clients who will always be satisfied with a high-quality service.
- To develop a user friendly website which generates potential leads.
- To improve local business online presence with defined goals.
- To rank high in the search engines, particularly Google search result.
- Generate leads through organic search engine optimization.
- To build the social media presence and awareness on social channels.
- Create a YouTube channel and promote Videos on it.
- Generate leads from Whatsapp and bulk message marketing.
The ultimate aim was to outperform the competitors to gain an online presence and brand recognition.
RESULTS - GOOGLE MY BUSINESS
The aim of Google My Business listing is to reach customers on Google Search and Maps. It helps business to attract new customers and share information about what makes us special. To rank high in Google My Business we updated business information like map, phone no., website, business categories, business description, photos, services and products. Also we frequently update posts, share informative videos and add responses for reviews to engage customers.
RESULTS - SEO
We applied a two-pronged SEO approach to get Dr. Rohit Luthra to rank for highly-desired keyword searches and generate significant traffic. The first method involved reviewing and updating onsite components like meta description, web content, anchor texts, internal links, etc. to increase search relevance. The second method was focused on building online presence outside its website (offsite SEO) across high authority web platforms, directories, etc. Together these two practices helped us deliver data-driven results with pinpoint accuracy.
RESULTS - SMO
Our team came up with approach for Dr. Rohit Luthra in which the social media presence along with LinkedIn profile was to be leveraged to create conversations. There were two clear objectives before us: – branding and generating enquiries. To achieve them, we began with Facebook and Instagram advertising. It was adopted for driving traffic to the online portal. The core purpose of our social media strategy was to ensure that the creatives, which were designed to reflect the brand’s side. We focus on Paid advertising to generate maximum leads.