DR. REEMA KASHIVA
Diabetologist in Pune
Dr. Reema Kashiva is a practicing consultant since 2001 at many prestigious institutions across the country like TATA Hospitals, Jamshedpur, Apollo Hospitals Groups and Clinics, Jamshedpur and Noble Hospital, Pune.
She is a Director of the Centre of Excellence for Diabetes & Obesity, Noble Hospital, Pune and HOD of Dept. of Medicine, Noble Hospital, Pune. Dr. ReemaKashiva’s Diabetes & Obesity Center is a specialty center providing focused care for the management of Diabetes, Pre-diabetes, and Obesity.
BUILD THE ONLINE PRESENCE
Dr. Reema Kashiva is a leading Senior Diabetes & Bariatric (Obesity) and Thyroid Specialist in India. She practices in at Noble Hospital, Hadapsar, Pune, Maharashtra, India.
In 2018, Dr. Reema Kashiva decided to search for a professional digital marketing consultant who had experience specifically within the medical industry. She reached out to OMX Technologies. OMX team was commissioned to begin working on her website after complete analysis and ultimately delivered 80% increase in web traffic & 110% increase in leads within a year.
IMPLEMENTING SOLUTION & INITIAL CHANGE
- Developing & optimize the website and explore the digital channels & integrate the “Search Engine Friendly” website.
- In Analytics we are doing content analytics & sitemap analysis and designing to your understanding& doing sitemap analysis.
- Doing Keyword Mapping to the targeted keyword to their landing page& that will revolve around search volume data.
- Implement the link earning activity to increase the site’s link popularity.
- Optimize Social media management & to provide exceptional service and the finest personal care for our clients who will always be satisfied with a high-quality service.
- To develop a user friendly website which generates potential leads.
- To improve local business online presence with defined goals.
- To rank high in the search engines, particularly Google search result for overall Maharashtra Locations.
- Generate leads through organic search engine optimization.
- To build the social media presence and awareness on social channels.
- Generate leads from Whatsapp and bulk message marketing.
- Create a YouTube channel and promote Videos on it.
- Generate leads and traffic through Google Adwords.
The ultimate aim was to outperform the competitors to gain an online presence and brand recognition.
RESULTS - GOOGLE MY BUSINESS
The aim of Google My Business listing is to reach customers on Google Search and Maps. It helps business to attract new customers and share information about what makes us special. To rank high in Google My Business we updated business information like map, phone no., website, business categories, business description, photos, services and products. Also we frequently update posts, share informative videos and add responses for reviews to engage customers.
RESULTS - SEO
We applied a two-pronged SEO approach to get Dr. Reema Kashiva to rank for highly-desired keyword searches and generate significant traffic. The first method involved reviewing and updating onsite components like meta description, web content, anchor texts, internal links, etc. to increase search relevance. The second method was focused on building online presence outside its website (offsite SEO) across high authority web platforms, directories, etc. Together these two practices helped us deliver data-driven results with pinpoint accuracy.
RESULTS - SMO
Our team came up with approach for Dr. Reema Kashiva in which the social media presence along with LinkedIn profile was to be leveraged to create conversations. There were two clear objectives before us: – branding and generating enquiries. To achieve them, we began with Facebook and Instagram advertising. It was adopted for driving traffic to the online portal. The core purpose of our social media strategy was to ensure that the creatives, which were designed to reflect the brand’s side. We focus on Paid advertising to generate maximum leads.