Want to build the online presence from scratch & lead generation
BUILD THE ONLINE PRESENCE
Dr. Pravin Patil started working with OMX Technologies since 2015 on website, SEO & on social media channels. along with the 4 years of journey, Dr. Pravin Patil has become the no. 1 rheumatologist in pune across online mediums.
IMPLEMENTING SOLUTION & INITIAL CHANGE
- To develop a user-friendly website which generates potential leads.
- Generate leads through organic search engine optimization.
- To improve local business online presence with defined goals.
- To rank high in the search engines, particularly Google search result.
- To build the social media presence and awareness on social channels.
- Generate leads from Whatsapp and bulk message marketing.
- Create a YouTube channel and promote Videos on it.
- Developing & optimizing website and exploring digital marketing channels.
- Doing keyword research for targeting new search traffic.
- Analysing content and modifying it for better visibility and higher ranking for targeted keywords.
- Mapping keywords to respective landing pages and optimizing the pages (on-page seo).
- Implement the link earning activity to increase the site’s link popularity (off-page seo).
- Creating and improving local business presence.
- Generating leads through organic traffic (SEO).
- Optimizing Social media channels for brand awareness & to provide exceptional service and the finest personal care for our clients who will always be satisfied with a high-quality service.
The ultimate aim was to outperform the competitors to gain an online presence and brand recognition.
RESULTS - GOOGLE MY BUSINESS
The aim of Google My Business listing is to reach customers on Google Search and Maps. It helps business to attract new customers and share information about what makes us special. To rank high in Google My Business we updated business information like map, phone no., website, business categories, business description, photos, services and products. Also we frequently update posts, share informative videos and add responses for reviews to engage customers.
RESULTS - SEO
We applied a two-pronged SEO approach to get Dr. Pravin Patil to rank for highly-desired keyword searches and generate significant traffic. The first method involved reviewing and updating onsite components like meta description, web content, anchor texts, internal links, etc. to increase search relevance. The second method was focused on building online presence outside its website (offsite SEO) across high authority web platforms, directories, etc. Together these two practices helped us deliver data-driven results with pinpoint accuracy.
RESULTS - SMO
Our team came up with approach for Dr. Pravin Patil in which the social media presence along with LinkedIn profile was to be leveraged to create conversations. There were two clear objectives before us: – branding and generating enquiries. To achieve them, we began with Facebook and Instagram advertising. It was adopted for driving traffic to the online portal. The core purpose of our social media strategy was to ensure that the creatives, which were designed to reflect the brand’s side. We focus on Paid advertising to generate maximum leads.