DR. NITIN BORSE
Gastroenterologist In Nashik
Dr. Nitin Borse is a highly skilled Gastroenterologist, Hepatologist & Therapeutic Endoscopist from Nashik with 13 years of experience by his side.
He is the Director of Nasik Digestive Disease & Endoscopy Centre (Nashik) and APEX WELLNESS’S Rishikesh Hospital (Nashik).
BUILD THE ONLINE PRESENCE
Dr. Nitin Borse has 13 years of expertise in Gastroenterology, Hepatology & Therapeutic Endoscopy in Nashik. He wants to build an online presence/lead generation through 360-degree digital marketing.
Following a recommendation to Dr. Nitin Borse from OMX after a thorough analysis, Result Driven growth hacking Digital marketing strategies were implemented which eventually helped an increase of 110% in monthly web traffic to website & 80 % increase in leads.
IMPLEMENTING SOLUTION & INITIAL CHANGE
- Developing & optimizing website and exploring digital marketing channels.
- Doing keyword research for targeting new search traffic.
- Analyzing content and modifying it for better visibility and higher ranking for targeted keywords.
- Mapping keywords to respective landing pages and optimizing the pages (on-page seo).
- Implement the link earning activity to increase the site’s link popularity (off-page seo).
- Creating and improving local business presence.
- Optimizing Social media channels for brand awareness & to provide exceptional service and the finest personal care for our clients who will always be satisfied with a high-quality service.
- Generating leads through organic traffic (SEO)
- To develop a user friendly website which generates potential leads.
- To improve local business online presence with defined goals.
- To rank high in the search engines, particularly Google search result.
- Generate leads through organic search engine optimization.
- To build the social media presence and awareness on social channels.
- Generate leads from Whatsapp and bulk message marketing.
The ultimate aim was to outperform the competitors to gain an online presence and brand recognition.
RESULTS - GOOGLE MY BUSINESS
The aim of Google My Business listing is to reach customers on Google Search and Maps. It helps business to attract new customers and share information about what makes us special. To rank high in Google My Business we updated business information like map, phone no., website, business categories, business description, photos, services and products. Also we frequently update posts, share informative videos and add responses for reviews to engage customers.
RESULTS - SEO
We applied a two-pronged SEO approach to get Dr. Nitin Borse to rank for highly-desired keyword searches and generate significant traffic. The first method involved reviewing and updating onsite components like meta description, web content, anchor texts, internal links, etc. to increase search relevance. The second method was focused on building online presence outside its website (offsite SEO) across high authority web platforms, directories, etc. Together these two practices helped us deliver data-driven results with pinpoint accuracy.
RESULTS - SMO
Our team came up with approach for Dr. Nitin Borse in which the social media presence along with LinkedIn profile was to be leveraged to create conversations. There were two clear objectives before us: – branding and generating enquiries. To achieve them, we began with Facebook and Instagram advertising. It was adopted for driving traffic to the online portal. The core purpose of our social media strategy was to ensure that the creatives, which were designed to reflect the brand’s side. We focus on Paid advertising to generate maximum leads.