DR. NIKET KASAR
Psychiatrist & Sexologist in Pune
Dr. Niket Kasar is a well-known psychiatrist & sexologist in Pune. Currently, he is working as a consultant Psychologist in Pune, Psychotherapist & Sexologist at Dr. Kasar’s Psyciatric Clinic. His specialities include – Public Psychology, Child Psychology, Development Psychology.
BUILD THE ONLINE PRESENCE
Dr. Niket Kasar is a well-known Psychiatrist & Psychologist in Pune.
He wants to build the online presence / lead generation through 360 degree digital marketing.
In early 2015, Dr. Niket Kasar decided to seek help from OMX Technologies – professional SEO agency who could take on the online presence of the practice.
After complete analysis, OMX team was commissioned to begin working on his website which ultimately delivered increase of 128% in monthly web traffic to website, 180 % increase in leads & 80 % increase in number of new patients.
IMPLEMENTING SOLUTION & INITIAL CHANGE
- Developing & optimizing website and exploring digital marketing channels.
- Doing keyword research for targeting new search traffic.
- Analysing content and modifying it for better visibility and higher ranking for targeted keywords.
- Mapping keywords to respective landing pages and optimizing the pages (on-page seo).
- Implement the link earning activity to increase the site’s link popularity (off-page seo).
- Creating and improving local business presence.
- Generating leads through organic traffic (SEO)
- To develop a user friendly website which generates potential leads.
- To improve local business online presence with defined goals.
- To rank high in the search engines, particularly Google search result.
- Generate leads through organic search engine optimization.
- Generate leads from Whatsapp and bulk message marketing.
The ultimate aim was to outperform the competitors to gain an online presence and brand recognition.
RESULTS - GOOGLE MY BUSINESS
The aim of Google My Business listing is to reach customers on Google Search and Maps. It helps business to attract new customers and share information about what makes us special. To rank high in Google My Business we updated business information like map, phone no., website, business categories, business description, photos, services and products. Also we frequently update posts, share informative videos and add responses for reviews to engage customers.
RESULTS - SEO
We applied a two-pronged SEO approach to get Dr. Niket Kasar to rank for highly-desired keyword searches and generate significant traffic. The first method involved reviewing and updating onsite components like meta description, web content, anchor texts, internal links, etc. to increase search relevance. The second method was focused on building online presence outside its website (offsite SEO) across high authority web platforms, directories, etc. Together these two practices helped us deliver data-driven results with pinpoint accuracy.