Dr. Manoj Bachhav
Multispeciality Hospital in Pune
How we helped cosmetic surgeon Dr. Manoj Bachhav increase his patients by 110% in 1 year
BUILD THE ONLINE PRESENCE
Dr. Manoj Bachhav is a well-known Nashik based cosmetic surgeon.
He had been active with online marketing since 2013 and worked with various digital marketing consultants over the years with the goal to be on top of search results for competitive keywords such as “cosmetic surgeon in Nashik” and “plastic surgeon in Nashik”
Since then, Dr. Bachhav had engaged with different Digital Marketing consultants to help rebuild the website; trying to do everything they can to boost the ranking and traffic. Despite spending a significant budget on digital marketing, he felt like the website wasn’t reaching its potential. The ranking for the above-mentioned keywords were nowhere near the top of search results and the numbers of inquiries for their liposuction services were not significant.
In March 2018, Dr. Bachhav decided to search for a professional digital marketing consultant who had experience specifically within the medical industry and a proven track record in the cosmetic surgery sector. He reached out to OMX Technologies and after complete analysis, OMX team was commissioned to begin working on his website which ultimately delivered a 76 % increase in web traffic & 110% increase in leads past 1 year.
IMPLEMENTING SOLUTION & INITIAL CHANGE
- Developing & optimizing website and exploring digital marketing channels.
- Doing keyword research for targeting new search traffic.
- Analyzing content and modifying it for better visibility and higher ranking for targeted keywords.
- Mapping keywords to respective landing pages and optimizing the pages (on-page SEO).
- Implement the link earning activity to increase the site’s link popularity (off-page SEO).
- Creating and improving the local business presence.
- Optimizing Social media channels for brand awareness & to provide
- Exceptional service and the finest personal care for our clients who will always be satisfied with a high-quality service.
- Generating leads through organic traffic (SEO) and paid campaign (Google Adwords and Facebook Campaign)
- Increasing subscribers on YouTube and doing Video optimization to get maximum views.
- To develop a user-friendly website which will generate potential leads.
- Create Google My Business listing and improve its ranking.
- To rank high in the search engines, particularly in Google search result.
- Generate leads through organic search engine optimization.
- To build the social media presence and awareness on social channels.
- Create a YouTube channel and promote Videos on it.
- Generate leads through Paid Ads on social media platforms like facebook.
- Generate leads through Google Adwords.
The ultimate aim was to outperform the competitors to gain an online presence and brand recognition.
RESULTS - GOOGLE MY BUSINESS
The aim of Google My Business listing is to reach customers on Google Search and Maps. It helps business to attract new customers and share information about what makes us special. To rank high in Google My Business we updated business information like map, phone no., website, business categories, business description, photos, services and products. Also we frequently update posts, share informative videos and add responses for reviews to engage customers.
RESULTS - SEO
We applied a two-pronged SEO approach to get Dr. Manoj Bachhav to rank for highly-desired keyword searches and generate significant traffic. The first method involved reviewing and updating onsite components like meta description, web content, anchor texts, internal links, etc. to increase search relevance. The second method was focused on building online presence outside its website (offsite SEO) across high authority web platforms, directories, etc. Together these two practices helped us deliver data-driven results with pinpoint accuracy.
RESULTS - SMO
Our team came up with approach for Dr. Manoj Bachhav in which the social media presence along with LinkedIn profile was to be leveraged to create conversations. There were two clear objectives before us: – branding and generating enquiries. To achieve them, we began with Facebook and Instagram advertising. It was adopted for driving traffic to the online portal. The core purpose of our social media strategy was to ensure that the creatives, which were designed to reflect the brand’s side. We focus on Paid advertising to generate maximum leads.