DR. KETAN VARTAK
Urologist in Pune
Dr. Ketan Vartak is working as a senior consultant Urologist in Pune with Pramodini foundation Pune which is leading urology care Hospital in Maharashtra with a variety of equipment for endourology including flexible ureterorenoscope and cystonephroscope. He is practising for last 8 years in Pune. Dr. Vartak is a rare combination of a brilliant surgeon with great humility.
BUILD THE ONLINE PRESENCE
Dr. Ketan Vartak is the Best Urologist in Pune. Also he is a great human being and very hard working person.
Dr. Ketan Vartak wants to build up their online presence from scratch because it was completely scattered at the beginning. He was looking forward for good leads in the respective targeted area in terms of Urology.
He started working with OMX Technologies since 2015 with 360 degree Digital Marketing Solution to improve the digital online presence as well as high quality leads. Along with the 4 years of journey, Dr. Ketan Vartak took place amongst top Urologist in Pune across online mediums.
OMX team was commissioned to begin working on his website which ultimately delivered 79% increase in web traffic & 112% increase in leads within a year.
IMPLEMENTING SOLUTION & INITIAL CHANGE
- Developing & optimizing website and exploring digital marketing channels.
- Doing keyword research for targeting new search traffic.
- Analysing content and modifying it for better visibility and higher ranking for targeted keywords.
- Mapping keywords to respective landing pages and optimizing the pages (on-page seo).
- Implement the link earning activity to increase the site’s link popularity (off-page seo).
- Creating and improving local business presence.
- Generating leads through organic traffic (SEO)
- To develop a user friendly website which generates potential leads.
- To improve local business online presence with defined goals.
- To rank high in the search engines, particularly Google search result.
- Generate leads through organic search engine optimization.
- Generate leads from Whatsapp and bulk message marketing.
The ultimate aim was to outperform the competitors to gain an online presence and brand recognition.
RESULTS - GOOGLE MY BUSINESS
The aim of Google My Business listing is to reach customers on Google Search and Maps. It helps business to attract new customers and share information about what makes us special. To rank high in Google My Business we updated business information like map, phone no., website, business categories, business description, photos, services and products. Also we frequently update posts, share informative videos and add responses for reviews to engage customers.
RESULTS - SEO
We applied a two-pronged SEO approach to get Dr. Ketan Vartak to rank for highly-desired keyword searches and generate significant traffic. The first method involved reviewing and updating onsite components like meta description, web content, anchor texts, internal links, etc. to increase search relevance. The second method was focused on building online presence outside its website (offsite SEO) across high authority web platforms, directories, etc. Together these two practices helped us deliver data-driven results with pinpoint accuracy.