Dr. Girish Bapat
Obesity & Bariatric Surgery in Pune
CALOMS is an advanced Bariatric & Metabolic Surgery program founded by continuous efforts of the best Bariatric surgeon in India, Dr. Girish Bapat. CALOMS has advanced right into being involved & compassionate support for Bariatric sufferers with secure outcomes.
Dr. Girish Bapat’s main areas of interest are in the fields of Bariatric (Obesity / Weight loss), Laparoscopic (Keyhole) and Gastrointestinal (GI) Surgery.
BUILD THE ONLINE PRESENCE
Dr. Girish Bapat is a well-known Pune based bariatric surgeon running CALOMS Hospital is the best and leading specialist centre for Metabolic and Bariatric (Obesity) Surgery.
In 2016, Dr. Girish Bapat decided to rebuild his online presence from OMX Technologies – professional SEO agency who could take on the online presence of the practice.
Following a recommendation to Dr. Bapat from OMX after a thorough analysis of online platforms, Result Driven growth hacking Digital marketing strategies were implemented which eventually helped an increase of 58% in monthly web traffic to website, 60% increase in leads & 50 % increase in number of new patients through digital marketing from India as well as gulf countries
IMPLEMENTING SOLUTION & INITIAL CHANGE
- Developing & optimizing website and exploring digital marketing channels.
- Doing keyword research for targeting new search traffic.
- Mapping keywords to respective landing pages and optimizing the pages (on-page SEO).
- Analyzing content and modifying it for better visibility and higher ranking for targeted keywords.
- Implement the link building activity to increase the site’s link popularity (off-page SEO).
- Creating and improving the local business presence.
- Generating leads through organic traffic (SEO) and paid campaign (Google Adwords)
- To provide exceptional service and the finest personal care for our clients who will always be satisfied with a high-quality service.
- To develop a user friendly website which generates potential leads.
- To rank high in the search engines, particularly Google search result.
- To improve local business online presence with defined goals.
- Generate leads through organic search engine optimization.
- Generate leads from Whatsapp and bulk message marketing.
- Create a YouTube channel and promote Videos on it.
The ultimate aim was to outperform the competitors to gain an online presence and brand recognition.
RESULTS - GOOGLE MY BUSINESS
The aim of Google My Business listing is to reach customers on Google Search and Maps. It helps business to attract new customers and share information about what makes us special. To rank high in Google My Business we updated business information like map, phone no., website, business categories, business description, photos, services and products. Also we frequently update posts, share informative videos and add responses for reviews to engage customers.
RESULTS - SEO
We applied a two-pronged SEO approach to get Dr. Girish Bapat to rank for highly-desired keyword searches and generate significant traffic. The first method involved reviewing and updating onsite components like meta description, web content, anchor texts, internal links, etc. to increase search relevance. The second method was focused on building online presence outside its website (offsite SEO) across high authority web platforms, directories, etc. Together these two practices helped us deliver data-driven results with pinpoint accuracy.