Dr. Bipin B. Vibhute
Multispeciality Hospital in Pune
Dr. Bipin B Vibhute is a Senior Consultant in Liver Transplantation & Hepato-Pancreatic and Biliary (HPB) Oncosurgeon at the Sahyadri group of hospitals in Pune. He has accumulated experience of more than 600 liver transplants (DDLT & LLDT) with more than 250 liver transplants as a primary surgeon. He is abreast with current knowledge in the field and considers Liver Transplantation in adults or children as his passion and primary interest in addition to complex HPB surgery.
BUILD THE ONLINE PRESENCE
Dr. Bipin Vibhute is a well-known Indian Liver transplant surgeon based in Pune.
He had been active with online marketing since 2012 and worked with various digital marketing consultants over the years to build up his brand & the goal to be on top of search results for competitive keywords
In May 2016, Dr. Vibhute decided to search for a professional digital marketing consultant who had experience specifically within the medical industry and a proven track record in the healthcare sector. He reached out to OMX team and after a thorough interview and background check, OMX team of consultants was commissioned to begin working on Dr. Bipin Vibute’s website, SEO & on social media channels.
IMPLEMENTING SOLUTION & INITIAL CHANGE
- Developing & optimizing website and exploring digital marketing channels.
- Doing keyword research for targeting new search traffic.
- Analyzing content and modifying it for better visibility and higher ranking for targeted keywords.
- Mapping keywords to respective landing pages and optimizing the pages (on-page SEO).
- Implement the link earning activity to increase the site’s link popularity (off-page SEO).
- Creating and improving the local business presence.
- Optimizing Social media channels & to provide exceptional service and the finest personal care for our clients who will always be satisfied with a high-quality service.
- To develop a user friendly website which generates potential leads.
- To rank high in the search engines, particularly Google search result.
- To improve local business online presence with defined goals.
- Generate leads through organic search engine optimization.
- Generate leads through Paid Ads on social media platforms.
- To build the social media presence and awareness on social channels.
- Generate leads from Whatsapp and bulk message marketing.
- Create a YouTube channel and promote Videos on it.
- Generate leads and traffic through Google Adwords.
The ultimate aim was to outperform the competitors to gain an online presence and brand recognition.
RESULTS - GOOGLE MY BUSINESS
The aim of Google My Business listing is to reach customers on Google Search and Maps. It helps business to attract new customers and share information about what makes us special. To rank high in Google My Business we updated business information like map, phone no., website, business categories, business description, photos, services and products. Also we frequently update posts, share informative videos and add responses for reviews to engage customers.
RESULTS - SEO
We applied a two-pronged SEO approach to get Dr. Bipin Vibhute to rank for highly-desired keyword searches and generate significant traffic. The first method involved reviewing and updating onsite components like meta description, web content, anchor texts, internal links, etc. to increase search relevance. The second method was focused on building online presence outside its website (offsite SEO) across high authority web platforms, directories, etc. Together these two practices helped us deliver data-driven results with pinpoint accuracy.
RESULTS - SMO
Our team came up with approach for Dr. Bipin Vibhute in which the social media presence along with LinkedIn profile was to be leveraged to create conversations. There were two clear objectives before us: – branding and generating enquiries. To achieve them, we began with Facebook and Instagram advertising. It was adopted for driving traffic to the online portal. The core purpose of our social media strategy was to ensure that the creatives, which were designed to reflect the brand’s side. We focus on Paid advertising to generate maximum leads.